Elfi-Tech of Israel, led by Dr. Ilya Fine, has disrupted digital healthcare. They are the only Israeli finalist in the Nokia XCHALLENGE competition, which “envisions a future of access to affordable, personalized healthcare through sophisticated sensing technologies”. The company has developed a sensor that is more suitable as a continuous monitor with minimal discomfort. This is due to lower power consumption of the laser technology and less of a need to be very tightly secured to skin. Perhaps its most exciting feature is the non invasive measurement of many blood flow parameters, providing a more complete cardiac perspective at home.